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The development of green logistics needs the support of advanced green logistics technology and infrastructure. Establish and improve the construction of logistics information platform, and strengthen the application of advanced information technology. Green logistics will be throughout the various links, promote the rapid development of green logistics. For example, choose green mode of transport, improve the vehicle load rate, reduce excessive packaging. We will also increase the construction of infrastructure and equipment for railways, highways, ports and distribution sites, vigorously develop multimodal transport, properly link up various modes of transport, and strengthen the connection of various modes of transport.
Strengthen the awareness of green logistics training
Green logistics as a new concept, government departments should continue to vigorously promote the concept of green logistics to enterprises and consumers, to establish a good public opinion atmosphere for the development of green logistics, and to establish the correct concept of green development. Enterprises must realize that the development of green logistics can not only protect the environment, but also save logistics costs, improve logistics efficiency, and promote the long-term and stable development of enterprises. Guide consumers to choose environmentally friendly lifestyle and consumption, and establish consumers' green consumption concept.
3.3 strengthen the training of green logistics professionals
The development of green logistics requires not only professional logistics knowledge, but also environmental knowledge and green logistics knowledge. Chongqing should strengthen the setting of logistics major in colleges and universities, which not only requires the learning of logistics knowledge, but also needs to increase the learning of green logistics, environmental protection, management and other knowledge, so as to enhance the cognition of enterprise logistics practitioners on green logistics professional knowledge and make green logistics develop healthily and rapidly.
3.4 improve laws and regulations on green logistics
The government has strengthened the improvement of laws and regulations on green logistics, and has given some guidance to the development of green logistics to a certain extent. However, the government also needs to establish and improve laws and regulations such as pollutant discharge charges, waste recovery, green subsidies, traffic volume restrictions, green logistics standards, and green supervision. By establishing a sound green logistics policy environment, the government can promote the healthy and orderly development of green logistics industry in the city.
Green logistics adapt to the trend of social development, is the inevitable requirement of sustainable economic development. Green logistics can coordinate the relationship between logistics and environment and ensure the healthy development of the whole logistics industry. In order to better promote the development of green logistics, it is necessary to deeply analyze the problems existing in the green logistics management system and put forward targeted solutions, so as to better promote the healthy and orderly development of green logistics in chongqing.
 feng yanwei. Research on problems and countermeasures in the development of green logistics in China [J]. Business economics, 2012, (9) : 42-45.
 zhao shengnan. The evolution path and development strategy of green logistics in China from the perspective of low-carbon economy [J]. Logistics technology, 2014, (11) : 90-92.
 zhang kening. Problems and countermeasures in China's logistics industry [J]. Logistics technology, 2014, (07) : 68-70.
 qu qing yun. On the development and countermeasures of green logistics in liaoning province [J]. Local economy, 2014, (07) : 465-466.
Current situation and countermeasures of frozen food cold chain logistics development
I. connotation of quick-frozen food cold chain logistics
The difference between quick-frozen food cold chain logistics and other logistics systems is the difference of logistics distribution objects. In cold chain logistics, the main distribution objects need to be in a certain low temperature environment to ensure product quality. For example, in our daily life common dumplings, dumplings, seafood, meat, fresh milk and other frozen food and so on.
In the process of quick-frozen food logistics and distribution, there are higher standards for the time and temperature of distribution. Because once in the distribution process beyond the shelf life of the product, or the temperature does not meet the needs of quality, then the food will lose its edible value. With the continuous expansion of market demand, the types of products involved in frozen food cold chain logistics are on the rise. In this process, the development of frozen food cold chain logistics is facing huge development opportunities and challenges.
Second, the development status and problems of frozen food cold chain logistics
(I) development status of frozen food cold chain logistics
After the reform and opening up, China's living standards have been greatly improved, and on this basis, the demand for food, including seafood, is also relatively strong. Today, China's per capita frozen food production and use are in the world's leading degree. With the continuous development of commodity economy, people's shopping mode and commodity transfer channels are undergoing unprecedented changes, and cold chain logistics has become an important part of today's commercial development. In the logistics distribution system, the development of cold chain logistics can be said to be a new force, and gradually in today's commodity circulation plays a greater role. According to the statistics of relevant national departments, the scale and types of frozen food cold chain logistics in China are showing a trend of diversified development, especially with the continuous increase of the output of a large number of agricultural and sideline products, the development chain of frozen food cold chain logistics is also expanding. At present, in addition to the cold chain distribution of fish, milk and other quick-frozen food that we are familiar with, the deep processing of fruits and various meat products accounts for an increasing proportion in the whole cold chain logistics. The distribution area is also gradually across the country, exported to Japan, South Korea, southeast Asia, Europe and the United States and other countries. At the current development rate, China is expected to become the world's largest exporter of frozen food in the next few years. However, it is undeniable that there is still a big gap between China's quick-frozen food cold-chain logistics and western developed countries in terms of freezing technology and logistics distribution network system. In particular, China still has a lot of room for improvement and development in terms of the information construction level of cold-chain logistics.
(ii) problems existing in the cold-chain logistics of quick-frozen food
With the rapid development of frozen food cold chain logistics, some unfavorable factors and problems will be found. These problems have had a negative impact on the operation and development of the whole cold-chain logistics of quick-frozen food, and we need to pay enough attention to them in the development process of cold-chain logistics in the future.
Above all, fast frozen food deteriorates gross bigger. Today, China still lacks a relatively scientific and systematic cold chain distribution system and perfect cold storage transportation technology. As a result, each year due to the untimely delivery of frozen food deterioration or decay of the total number will be more than tens of thousands of tons. This is not only the economic loss, but also restricts the overall growth and development of China's cold chain logistics. At the same time, the consequences of environmental pollution are also considerable. Therefore, the loss caused by the deterioration of food in the process of logistics distribution has become the primary constraint and fetter restricting the further growth of cold chain logistics in the future.
Secondly, the informatization degree of cold chain logistics is low. In the increasingly prosperous period of Internet economy, both suppliers of cold chain logistics and units under the chain can realize timely monitoring and tracking of their own goods through the Internet. Although many cold-chain logistics enterprises have made great efforts in the construction of Internet and informatization, the informatization level of cold-chain logistics distribution enterprises cannot meet the specific requirements of logistics network users on the whole due to the lack of funds and technology. Especially in some relatively backward small and medium-sized cities, the system of logistics distribution is still relatively primitive, and the cultivation of internal information network needs a long way to go. With the development of economic globalization, especially the advent of e-commerce, the challenge of the low level of informatization will be more severe.
Thirdly, the service quality of cold chain logistics needs to be improved. As a major branch of tertiary industry and service industry, cold chain logistics is faced with the final consumption terminal. Therefore, in the comprehensive promotion of service is productivity today, the quality of service of cold-chain logistics distribution enterprises, to some extent, affects and determines the level of their own development and future development prospects. Therefore, improving the service quality of cold chain logistics enterprises is the necessary prerequisite and key to the continuous growth of logistics enterprises. However, according to the current market research of service quality in the logistics field, there is still a lot of room for improvement in its service quality.
According to this year's national consumer association accepted rights complaints statistics, the number of complaints against the distribution quality of cold chain logistics is on the rise. Specifically reflected in the cold chain logistics staff's work philosophy and practitioners of professional behavior norms and so on. In particular, the occurrence of many vicious incidents this year, such as the non-standard operation of cold chain delivery personnel, the distribution of contraband goods, and the disclosure of customers' personal information, has sounded the alarm for the recruitment and training of employees in our cold chain logistics enterprises. For the sake of short-term economic benefits, the illegal behaviors of logistics enterprises will bring bad influence on the reputation and growth of the whole logistics industry. As a kind of customer-oriented tertiary industry, the service concept and consciousness of logistics distribution enterprises need to be further improved.
Finally, the non-standard competition among cold chain logistics enterprises affects the healthy development of cold chain logistics and distribution industry. As an emerging development industry, many investors regard cold chain logistics industry as a blue ocean of investment to gain a larger market share. Due to the lack of unified industry norms, there is unfair competition between cold chain logistics and distribution enterprises in a certain region. For example, the industry actions of mutual bargaining and mutual attacks are frequently reported, coupled with the imperfection of supporting measures in departments and structures, and the continuous increase in growth losses, which have brought huge development problems for the growth of all cold-chain logistics enterprises. Without a unified industry paradigm, the fictions of individual firms will not help the future competitiveness of the industry. It needs to be particularly emphasized that, with the continuous intensification of market competition, the time for the reshuffle of the cold chain logistics industry is gradually coming. Only in the market competition, cold chain logistics enterprises that operate according to the industry norms will win greater opportunities for development in the future market share of frozen food